Moscow MedShow

 
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Welcome to the Moscow MedShow
on 16-17 March 2018

Exhibition venue. "Tishinka" exhibition centre Russia, Moscow, Tishinskaya sq., 1, building 1

Visitor registration

Participants reviews Participants reviews

Mr. Young Ki Shin from Yonsei Hospital in South Korea.
A plastic surgeon and the owner of this hospital.

How has the show been for you? Number and quality of visitors in comparison to other exhibitions?

I don't know I'm afraid to say because I don't have much experience about other medical shows, but I met representatives from, many many travel companies here, and some medical tourism companies. I alsomet many many patients who talked to us, however the biggest group has been B to B.

Are the enquiries coming from potential patients/clients or from possible agents? What is your strategy for this market (working with agents or patients directly)?

I come from a very long way away, it takes about 10 hour's flight. It is not easy for Moscow patients to come to my hospital, but I specialise in lymphatic problems, which are not easy to cure. If there was an advertisement in Moscow for my services I think that the market will grow.

Have you noticed any peculiarities in the enquiries received from the Russian visitors?

No

How do you feel about the potential of this market?

I think that medical tourism from Russia is going to grow enormously over the next few decades. There are more and more people looking for centres of medical excellence.

How was the organisation? Are you satisfied?

The organisation is very very good, very skilful, and everything is most convenient.

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Professor Dr. Hans-Jürgen Wilheim, KOPFFKLINIC Frankfurt Gmbh

How has the show been for you? Number and quality of visitors in comparison to other exhibitions?

There was a large number of visitors which pleased us greatly. The quality of people visiting the stand was much better than we thought it was going to be.

Are the enquiries coming from potential patients/clients or from possible agents? What is your strategy for this market (working with agents or patients directly)?

60% from agents, 40% from potential patients.

Have you noticed any peculiarities in the enquiries received from the Russian visitors?

Only that we feel that there is a huge potential here, that the level of medical care in Russia is not very high, and that we feel that more people will visit our hospital from Russia!

How was the organisation? Are you satisfied?

Yes very satisfied

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Jani Heikkila, JH HAMMASTUOTE, Helsinki

How has the show been for you? Number and quality of visitors in comparison to other exhibitions?

I have to say we have been pleasantly surprised, we didn't have very high expectations when we came here. We didn't know the organiser, the event or the venue. On Saturday especially, we were really, really pleased. We didn't bring anything like the amount of material that we should have done. By Saturday evening, two out of three brochures were gone. Right now we have only 4 business cards left.

Are the enquiries coming from potential patients/clients or from possible agents? What is your strategy for this market (working with agents or patients directly)?

Actually we wanted primarily to meet local agents and insurance companies, and private patients would be added value. But we have received both.

Have you noticed any peculiarities in the enquiries received from the Russian visitors?

I haven't noticed anything unusual about this market. These are regular people with the same problems as people everywhere in the world. Some orthopaedic problems, some neurological problems, basically people looking for professional help somewhere.

How do you feel about the potential of this market?

I think it's good. Of course the St. Petersburg region would be a wiser target for us, but we don't want to stay only there, that's the reason we want to explore Moscow as well. It's a big city, there is a large middle class in Moscow, they can afford to have surgery in Finland. Of course we are in a higher price category, together with Germany and Switzerland so we cannot compare price-wise with Malaysia or Bangkok or China. But then we are so much cheaper to Moscow than these places. One customer added that she can take a flight at 2.30 and be in Helsinki that evening.

The Finnish market has never been very well represented here, so we made 30 or 40 contacts with agencies, and they say that they have never made any contacts with providers from Finland. So I hope we will get things up and running very soon!

How was the organisation? Are you satisfied?

I am, very good service.

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Strenia Gmbh

How has the show been for you? Number and quality of visitors in comparison to other exhibitions?

I have found this to be excellent, far better than I ever expected.

Are the enquiries coming from potential patients/clients or from possible agents? What is your strategy for this market (working with agents or patients directly)?

Both, we have got quite a lot of new patients and have also got quite a few new contacts. I found this surprising and in most cases extremely good.

What about your strategy?

Both, we have our own agency, and we have a number of people who are working freelance.

How do you feel about the potential of this market?

What I am experiencing here is quite strange, because it seems like the level of medical care is increasing in Russia, there are a lot of clinics and hospitals being set up, and they are all trying to get funds to achieve what they want. There are far more of them than I previously thought but the interest in treatment abroad is extremely high

How was the organisation? Are you satisfied?

Everything was perfect

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Mr Wong, MHTC Malaysia

How has the show been for you? Number and quality of visitors in comparison to other exhibitions?

I think this is the first Moscow Med show and I have to say that it is well done. It is very focused, very targeted, and it is being held in the centre of Moscow. If it's too big, the interest sometimes gets out of focus, but this is very focussed.

My original intention was to come to another fair, it was a programme put together by our authorities, and I didn't have to pay anything. However I am so glad that I chose the MedShow.

Are the enquiries coming from potential patients/clients or from possible agents? What is your strategy for this market (working with agents or patients directly)?

This is our first foray into the market. Our goal is simply to see the market, to meet the people, because Russia is such a big country. So far we have been receiving both private patients and agents at the stand.

How do you feel about the potential of this market?

The potential of this market is dependant upon how you relate to the market. I think the potential is there, but again with medical tourism, it depends on the type of medical services required. I believe the potential is there, otherwise we wouldn't be here!

How was the organisation? Are you satisfied?

I am happy today. There is always room for improvement, but on the whole I think it is organised very well.

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Dr Ismael Naypa, Manager of the International Marketing at Yanhee Hospital

How has the show been for you? Number and quality of visitors in comparison to other exhibitions?

At the moment we are aware that Russian people like to travel to Thailand a lot, and we would like to duplicate the success we have had in the Australian market with Russia.

Are the enquiries coming from potential patients/clients or from possible agents? What is your strategy for this market (working with agents or patients directly)?

This show is key to our marketing efforts in Russia. We think that money we spend here is money well spent.

There have not been a huge number of visitors, but those visitors we have had have been of real quality.

Are the enquiries coming from potential patients/clients or from possible agents? What is your strategy for this market (working with agents or patients directly)?

About 50/50. The lessons we have worked working in other countries, and again I would like to cite Australia, is that first you need to have people who represent you on the ground, that means representatives and agencies. Later on, we will probably generate our own patients direct. Particularly if we have a good infrastructure and interpreter services, when clients are sure that they can be understood and can understand the language, then people will probably come directly. That is what we have learnt from other countries.

Have you noticed any peculiarities in the enquiries received from the Russian visitors?

We are still in the process of studying how things are going her, however I think the specific procedures will depend on the people who want them. In our experience, we receive Korean patients, and Koreans and Asians in general have different needs from say Australians, because they, for example, are more heavily built and often tend to be overweight. The demand on different countries is different.

How do you feel about the potential of this market?

The potential is huge, because we are aware that in the city of Pattaya for example, there is a huge Russian community. In fact the road signs, shops' names and so on are translated into Russian and not into English! Even if the number of people from Russian coming for beauty and cosmetic treatment only goes up proportionally, then the potential form Russia is really huge.

How was the organisation? Are you satisfied?

Very satisfied, from start to finish.

 

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